Hook 'Em Horns! This Hook 'Em Gamezie is essential for the kiddos who tailgate on game day. Way back in 1916, Bevo made his earliest UT football debut. After the Longhorns walloped Texas A&M, the students sang, “His name is Bevo. Long may he reign!" In '77, UT got a mascot costume, hence Hook 'Em was born! All year long, Texas fans rock their trademark burnt orange in unyielding school pride!